Oops! Has it been that long since I last posted here? Talk about Life getting in the way… Anyhow, much has transpired since my last post, so let’s get to it!
There are many elements that go into a Commercial presentation, and as much money is sometimes spent on a one-minute TV ad as is spent on a Hollywood film! Of course, with “Product Placement”, there’s a lot of crossover between the two. Rich, colorful and vibrant Photography and Editing, Musical Scoring, and yes: Acting. One of the fascinating elements of Infomercials (or, any kind of Marketing: Television, Radio, Print, Online and Off) is the Copy: establish the Problem, present the Solution, give the Call To Action (The Pitch). But, not just any Copy; the reason we find these Products so irresistible is the use of “psychological triggers” which have been worked and reworked, tested and retested over the years to the point where, like Pavlov’s Dogs, we’re defenseless and at their mercy. However, I really need: a super-absorbent towel, shoe inserts that’ll ease my back pain, a Beach Body, a Bean, a Pull-Up Bar for my doorway, a Perfect Pushup, Situp, Legraise, Meal Plan, Colon Cleanse, and that Hearing thing for the tv (because I’m going deaf from Billy May’s screaming)! {He was on Leno tonight… coincidence?}
Lately, I’ve been hearing the “siren call” of Internet Marketing, and all the products and launches (and, Copy!), and it seems like everything I’m offered is… irresistible! For example (por ejemplo, aqui en Mexico del Norte), with businesses struggling a bit to get customers, online marketers are sending “qualified leads” to retailers (on and offline) using “PPC” (Pay Per Click) and “CPA” (Cost Per Action) strategies. It’s fun stuff to read about (of course: great Copy), and if you want to Market Online, it’s essential! Here’s a free 89-Page CPA report from Gauher Chaudhrey that will make your head spin (copy and paste the link to your browser):
http://tinyurl.com/Get-Free-CPA-Report
There’s a video there as well that’s got all the hallmarks of true Infomercial Joy, and a Marketing 101 template for us all to admire (Problem, Solution, Call To Action). When you download and read the free report, you’ll see what I mean. It’s loaded with “triggers”, and makes for fascinating reading… even if you’re not ready to start your own Marketing Empire! It’s gotten to the point where I don’t read much else besides Marketing Materials (o.k., I’m still addicted to Sudoku!); I read the paper, but haven’t picked up a novel or a biography (my fave) in a while, and I love to read; oh, well…